In 2010, in the wake of the financial crisis, which left many in our industry unemployed and charities bereft of critical operational funds, we started our annual YOU PICK, WE GIVE holiday tradition. Instead of material gifts for the holidays like we used to give, we chose to instead start expressing our heartfelt appreciation by gifting clients and friends charity funds to allocate to a cause of their choosing.
In 2020, we made a pledge to center additional giving on helping our NYC neighbors out of poverty and into the professional world, maybe even Wall Street.
We chose to help members of the least advantaged NYC communities get out from under the oppression of poverty by supporting better education and career mentoring through two local organizations introduced to us by fellow team members. They are:
Prep for Prep - Prep for Prep is a leadership development program that offers promising students of color access to a private school education based in New York City. A Rosenblatt alum and friend is a former Prep for Prep student.
Student Sponsor Partners - Student Sponsor Partners harnesses the power of quality education and mentorship to help low-income and academically average New York City youth escape the cycle of poverty and reach their highest potential. Rosenblatt’s Director of Marketing served as a Student Sponsor Partner for a young Latina woman from the Bronx through high school and beyond.
Aiming to partner with our employees to support the causes they care about most, in 2020, we launched our VTO (Volunteer Time Off) program. And in 2021, we launched our Employee Gift Matching Program.