Larry Madden serves as the Chief Financial Officer of Viant Technology. In this role, he oversees general and administrative activities for the company, including finance, accounting, tax, treasury, FP&A, investor relations, corporate development and human resources, leading Viant’s financial strategy and long-term growth.
Larry brings over three decades of experience to Viant, including more than 25 years as a CFO across both high-growth and mature, publicly traded companies. His industry experience is broad and extensive, spanning media & entertainment, software & technology, digital media, fashion, and marketing services.
Prior to joining Viant in 2012, Larry served as Chief Financial Officer for two NASDAQ-listed companies and as a board member of a NASDAQ-listed home entertainment company. He has extensive experience managing and structuring financial and business operations on a global basis, and is also a debt and equity financing veteran with nearly $3 billion of financing secured throughout his career. Larry began his career at Ernst & Young, where he spent eight years.
Larry earned a B.S. in Accounting at the University of Albany and an M.B.A in Finance and Strategic Management at NYU’s Stern School of Business.