Richie Serna


Richie Serna is the CEO and co-founder of Finix. Finix is a payments infrastructure provider for software companies that want to transform their business model by embedding payments into their product to create a better user experience for customers while adding an entirely new revenue stream.



Finix provides payment infrastructure-as-a-service (PIaaS) solutions for a range of businesses from startups to publicly traded companies. The platform enables businesses to build and manage their own payment processing systems across card processing, ACH payments, and real-time payments providing greater control, flexibility, and cost savings compared to traditional payment processing solutions. Finix is trusted by SaaS companies, marketplaces, and e-commerce platforms, including Cargas, Clubessential, Kabbage, and Passport.