Nelson Chu


Nelson Chu is an experienced serial entrepreneur and the Founder and CEO of Percent, the modern credit marketplace. After witnessing the inefficiencies in the private credit markets, Nelson was inspired to transform this industry for the better and founded Percent in 2018. He and his team have built an end-to-end credit platform unlike any other, empowering borrowers, underwriters, and investors to transact with confidence through governance, asset transparency, and market standardization. Nelson has been recognized by Private Debt Investor as a Rising Star in their annual list of the top 40 individuals shaping the future of private credit.

Prior to Percent, Nelson founded a strategy consulting firm that helped companies build products and raise capital for growth, creating over $1B in equity value. He also brings his background from global financial institutions, including Bank of America and BlackRock, to Percent.

Outside of Percent, Nelson pursues his personal interests in angel investing, art, and philanthropy. His angel investment portfolio includes companies such as BlockFi, Care/Of (Acq: Bayer AG), Clover Health (NAS: CLOV), dv01 (Acq: Fitch), Eden Health, Plentina, Tala, and Uala. He has been actively involved in several nonprofits, including serving as a Board Member of The Bubble Foundation, Host Committee Member for Alicia Keys’ Keep a Child Alive, and Yamba Malawi. Nelson graduated from Rutgers University with a Bachelor of Arts degree in Economics and Political Science.



Percent is an alternative investment platform for the private credit market serving all three major parties: investors, borrowers, and underwriters. Its core infrastructure provides public market efficiencies to the private credit market by powering the sourcing, structuring, syndication, surveillance, and servicing of private credit transactions through its entire lifecycle. On the investor side, it allows individuals and institutions to invest in private credit offerings that have been vetted by the company's team of investment professionals. For borrowers, it structures financing solutions that meet their unique needs, including asset-backed loans, receivables financing, and other forms of debt financing. As of February 2023, the platform has funded $764 million across 386 deals with a current weighted average APY of 15.76%.