Colin Petrie-Norris is a technology entrepreneur and business leader whose career spans engineering, financial services, digital advertising, and streaming media. Starting as a structural engineer in Cape Town and later working with Capital One across South Africa and the UK, he built expertise in product, data, and marketing before moving into technology.
After joining Advertising.com in the U.S. and contributing to its successful acquisition by AOL Time Warner, he founded Xumo, a pioneer in the Free Ad-Supported Television (FAST) industry. Under his leadership, Xumo partnered with major global smart TV platforms and content companies, culminating in its acquisition by Comcast in 2020 and its evolution into a cornerstone of Comcast and Charter's multi-billion-dollar streaming venture. He is recognized for building innovative businesses and scaling partnerships that transform industries.