Biography
Ari Paparo is a serial entrepreneur, advertising technology pioneer, and CEO of Marketecture Media, where he hosts the popular Marketecture podcast and publishes industry-leading insights on advertising and media. He is the co-founder of Beeswax, an innovative ad tech platform acquired by Comcast in 2021, and has held senior product leadership roles at Google, AppNexus, and Bazaarvoice. A recognized industry expert, Ari helped create the VAST video advertising standard and authored Yield, a book exploring Google's rise to dominance in digital advertising.