Analysts say they expect Zoom to maintain its focus on business customers, since that's how it makes money.
But the pandemic is likely to create more challenges for Zoom in that market, as increased demand for remote work prompts competitors such as Microsoft and Cisco to pour resources into the field.
"The stakes are higher and the competition's getting tougher, so we'll see," says Ryan Koontz, managing director at Rosenblatt Securities.
"They were on a very strong trajectory before... and happened to be in the right place at the right time as the whole world decided we needed to communicate well on video," he says. "They have this amazing brand... now they have to leverage that brand and figure out which markets they're going to go after."