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Roku Moves a Step Closer to Taking Out Linear TV, Says Top Analyst

June 10, 2020

5-star Rosenblatt analyst Mark Zgutowicz believes the partnership “moves Roku a step closer to CPG TV budgets.”

Zgutowicz said, “Roku shopper data program, launched with one of the largest global grocery retailers, shows significant potential to alleviate friction between linear and CTV ad buys. CPG advertisers can now extend Kroger’s massive data and analytics complex, Kroger Precision Marketing (KPM) covering 60 million US households, to Roku’s comparable first-party data scale (~40 million households), measuring incremental POS lift. We look forward to hearing specifics on CPG beta tests and additional shopper data program partnerships.”

As a result, Zgutowicz keeps a Buy rating on Roku, accompanied by a $145 price target. The implication for investors? Upside potential of 27% from current levels. (To watch Zgutowicz’s track record, click here)

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