NBCUniversal’s new streaming service, Peacock, will launch nationally on July 15 with classic series like Law & Order and Two and a Half Men and original shows from Kevin Hart and Tina Fey.
The new streamer prioritizes customers of NBCUniversal’s parent company, Comcast. Xfinity X1 and Flex subscribers will be able to access Peacock early starting on April 15. Plus, Comcast and Cox customers will get Peacock Premium for free and the ad-free version for $4.99 per month (for all others, those services will be $4.99 and $9.99 per month, respectively). NBCUniversal aims to have between 30 million and 35 million Peacock subscribers by 2024.
The company previously announced an ad-supported version free for all, which will have 7,500 hours of content. The premium version will have more than 15,000. That’s a lot of space to fill, and NBCUniversal has been cutting deals with heavy hitters like Chuck Lorre and Dick Wolf to make it happen.
Peacock does have another trick to pull, though—the 2020 Olympics in Tokyo. “The Olympics will be Peacock’s Mandalorian,” says Rosenblatt Securities analyst Bernie McTernan.