Christina has an unmatched history in bringing humanity to financial and technology-based brands. She led PayPal into Interbrand's Top 100 Best Global Brands, pioneering social customer care and building their global marketing campaigns. Most recently, she has brought Novi into the world for Facebook - a digital wallet for the Libra blockchain payment network. Before that she crafted the Messenger communications strategy introducing the products and services to new audiences - from business solutions to payments to new generations with Messenger Kids. She was at Amazon in its formative years and held senior positions at Edelman.