We’ve come a long way from our modest beginnings as a “$2 broker” in 1979. Today, Rosenblatt is the biggest NYSE floor broker, with more capacity and experience than anyone else to handle your toughest, most-sensitive orders.To be sure, we’re still agents and haven’t lost our humility or forgotten our hard-working, customer-first roots. “You can’t overwork us” is still a refrain our founder, Dick Rosenblatt, can be overheard telling clients. But executing more volume than any other NYSE floor broker and serving a wide array of clients has enabled us to fine tune our operations and risk-management capabilities, so we can minimize errors and maximize efficiency. Our industry-leading team gives clients access to unique advantages only floor brokers can provide. These include parity allocation, which enhances fill rates and spread capture, putting institutional investors on a level playing field with speedy proprietary traders, and D Orders that maximize end-of-day liquidity for clients. Our expertise, reputation for integrity among customers and regulators alike and insight into the NYSE’s order types, current rule set and future roadmap are unparalleled in the industry. Rosenblatt is the proven leader on the floor.
Our CEO, Dick Rosenblatt, spent a decade on the NYSE floor before starting our firm in 1979, and has been a pioneer and fierce advocate for institutional investors ever since. We were the first firm, for example, to facilitate direct buy-side electronic order entry on the NYSE more than 30 years ago. Today, Dick is one of just three Senior Executive Governors advising the exchange on rules and strategy. Two of the firm's other Partners serve as Governor and Executive Floor Governor. Our relationships with senior NYSE management and insight into the exchange’s market structure, operations and strategic direction help us guide clients through the sometimes Byzantine world of the NYSE. Combine that expertise with our unrivaled experience, efficiency and integrity, and it’s no wonder we have become the proven leader on the NYSE floor.